Managing your personal brand effectively requires you to look at various aspects of your brand and how you can use these aspects to your benefit. You will need to look at things like what your personal brand offers your market space that competing brands cannot offer, whether your personal brand is lucrative at this point in time and if not, what you can do to change this. Other elements that come into play include looking into what promotional tools are most in line with your brands personality and offering. What follows is a list of key characteristics your personal brand and you will need to possess in order to be effective in your attempts at personal branding.
Brand management skills are as essential with personal branding as they are with any other brand. You need to decide what marketing models and plans you think are best suited to your brand and look at ways in which you can implement them. You also need to set your brand certain specific goals that are not only achievable but measurable as well. Look at where you want your brand to be in a year from now and set yourself markers along the way so that you can keep track on whether or not your brand is on its way there.
Brand management goes hand in hand with discovering what the Unique Selling Proposition (USP) of your personal brand is. A USP is a statement which summarizes what your personal brand can bring to the table, that none of the competing brands can.
Unique content that is relevant to your market space is another great way to work towards effective personal branding. Publishing articles on relevant online directories and having a profile page on the various social networks like LinkedIn, Facebook and MySpace are all ways to start building your personal brand effectively.
Networking is another way to build your brand. Getting to know your competition and members of other industries intertwined with yours is can be crucial to your brand. After all, a large part of the weight every brand carries comes from its contemporaries and the industry in which it operates.
Lastly, brand management skills are as essential with personal branding as they are with any other brand. You need to decide what marketing models and plans you think are best suited to your brand and look at ways in which you can implement them.