In order to maximize the results you get from your social marketing efforts, you need all the social media marketing tips and advice you can get. These sites are all the rage nowadays online. Millions of people go through these sites every single day. In fact, Facebook has recently announced that they now have over 750 million active members. Do not forget that Facebook is not the only social networking site out there. There are dozens more. These include Twitter, LinkedIn, MySpace, YouTube and StumbleUpon. If you combine the number of users for all of these sites, you’ll be coming up with over a billion people. Looking at this scenario with the perspective of an online marketer, social media sites are gold mines.
With the growing popularity of media sites, it is not surprising to see marketers and entrepreneurs scrambling left and right trying to take a piece of the action. Everybody is jumping into the bandwagon. Even those who don’t have the business being involved in it are jumping in just to test the waters. Some of these marketers succeed but majority of them fail. Why? It’s because they jumped into the bandwagon without creating first a plan or strategy. Just like in any type of marketing, success in social media marketing is built on a good foundation consisting of a sound plan and execution of such plan.
To help you get the most out of social sites, always remember the following SEM tips:
- Prepare yourself. Learn everything you can about social media sites and how they work before you start marketing in them. A lot of people commit the mistake of joining a site without even knowing what the site is for, and to whom it is targeted. Before you plan on using a social site as a marketing platform, study it first. Learn everything you can about it – the nature of its users, where are the users coming from, what are the users sharing with each other. This allows you to find ways on how you can market yourself on the site without sounding like a desperate salesman.
- Choose the appropriate social media site. Not all types of businesses can be marketed on Facebook, or Twitter or LinkedIn. Some businesses need a Twitter profile more than a Facebook Page and vice versa. With that said, you need to pick the social media sites that suit the nature of your business. There’s no use in using Facebook or Twitter if they’re not appropriate for what you are trying to promote.
- Honesty is the best policy. In social media sites, you are dealing with real people. If they catch you lying, your business might not be able to contain their outrage. One single lie from you can easily destroy everything you’ve built and done for your business. This is in part due to the fact that it’s very easy for things to get shared in a social site. You “lying statement” could easily go viral. So don’t lie. Period.