Social media success is possible if you approach it in the right way. The use of social media can be effective in building relationships with your customers, it should not be about selling your product. Having said that, once you’ve built a relationship, they are much more likely to buy your product.
For most businesses social media campaigns are not always a priority, however, with the large population of netizens worldwide, and growing, it is not a strategy that should be put to one side. A strong social media campaign can result in a targeted promotion for your product or service. When done correctly, it can be a convenient and practical way of reaching customers without really advertising. Here are 7 sure fire strategies for social media success.
1. Research Your Audience
Before commencing with your campaign you need to do an extensive research in order to know your customer. Try to figure out as much as you can about them, who they are, where they live. Know what their likes and issues are, so that you can present yourself in a way that shows that you understand them and can resolve their problems. Know what tools you can utilize to help your audience be able to help themselves. By doing this, you can achieve trust with your audience, trust will build strong relationships and eventually sales.
2. Set A Clear Goal
Before commencing on a social media campaign you must be clear about what you want to achieve. As with all goal setting, it must me specific, measurable, realistic and timely. Think about which platforms you want to utilize, Facebook, Twitter, LinkedIn, YouTube, Blogs and Forums etc. You will need to have a strategy for each platform and consider how each of them will interact with each other.
3. Create a Catchy Profile
Spend some time making your own profile catchy to the eyes of your visitors. You don’t need to squeeze in every detail of your business but place some key benefit points in it. Focus on the customer rather than your business. Write about what you can do for the customer rather than how great your business is. Use point form because visitors won’t spend much time reading through long content. They are busy people like you.
4. Accessible “Contact Us” Button
Make it easy for potential customers to reach you with an easy to access “contact us” button. Avoid asking for too many personal details as there are millions of would-be customers who decline to give too much information when they are simply inquiring about your company or product. Try to make it more human too, not just a simple automated program. Most people feel more comfortable doing business with someone they trust, someone that talks to them in a conversational way. As long as it doesn’t risk your profile from being spammed, try adding your phone number in an HTML form to make it quicker and easier to access you and your products. A good idea is to write as if you’re speaking to one customer. This is much easier to do when you know who your typical customer is.
5. Reassure Your Customers
To have social media success, you should include collecting names and email addresses to build your database. Your potential customers should feel safe while sharing their personal information with you. Reassure them that their shared details are going to be kept confidential and will not be shared to another party. This is an important safety measure for both you and them. Place a note stating such next to the confirm or submit button.
6. Use Blogs to Promote Your Business
Make a company blog which would be informative and helpful to your potential customers. Interact with them as soon as you are available. Respond to their posts whether they are good or bad; or simply just acknowledge them. Find out where your company gets reviews, and interact with them. Join the conversation of what people are saying in blogs and forums, then add value by solving problems and offering solutions. Be careful not to be too sales focused, you don’t want to be seen as a spammer.
7. Measure Your Results
Just like measuring your goals, you should have an idea about the success of your social media marketing campaigns for each platform you choose to use. Whether your goal is to increase customers, research, or feedbacks, you should measure your activities in the social channels. Once you have done this, then you can allocate budgets to the social media platforms that work best for your company and products.
Embarking on a social media campaign should not be taken lightly. With good research, planning and execution it is a valuable strategy for building relationships with customers, which can ultimately grow your business. But remember, social media success is an ongoing process that will require considerable time and dedication.